Corona Flavor Selection Corona
Rejected idea that was submitted for a pitch by LOLA Mullenlowe Madrid
Corona wanted us to bring awareness to their lime ritual, so we decided to show people the impact a lime can have in their Corona’s. Introducing Corona Flavor Selection, the first degustation pack with only one beer flavor… and six different limes.
Executive Creative Director: Tomás Ostiglia
Creative Directors: Jorge Zacher / Kevin Cabuli
Art Director: Yan Graller
Copywriters: Kiki Holshuijsen / Daniel Vázquez